By Samsung


$2,342.00 $2,499.00
Tax included.
Key Features
  • Matte Display
  • Mobile Optimised Screen
  • Rotating Screen
  • 4.1Ch Powerful Sound
  • Set Size with Stand: 564.7 x 1200 x 327 mm (WHD)
  • Set Size without Stand: 564.7 x 1228.1 x 83.4 mm (WHD)
  • 1+2 years warranty by Samsung (with online registration)
Complimentary Gift

Free Gift Redeem From Samsung Online:

1) Sero Wheel

Promotion Period: 27th June - 04 September 2024

Redemption Period: 04th July - 09th March 2025

T&C Apply. While Stock Last.


We try our best to provide accurate product information from the manufacturer's or agent's website. However, the information on this page may change without notice, and it may not be accurate if there are specification changes. We recommend checking the manufacturer's site for the latest specs and information.


While all items available for online purchase can be added to your cart, we cannot guarantee their availability at the time of order processing.

In case we are unable to fulfill your order, we will get in touch with you to provide an alternative option or arrange a full refund.


If your product is eligible for warranty, you can find its registration link here.

Mobile entertainment, better on TV

* Images and videos are simulated and for illustration purposes only.


TV that moves to fit your content

Mobile Optimised Screen

The Sero’s screen rotates so you can watch your favourite content in portrait or landscape mode. Whether vertical for mobile content and apps, or horizontal for movies and dramas, you will always have the best viewing perspective.

* Images and videos are simulated and for illustration purposes only.

Rotating Screen

Enjoy what's on, not the reflections

Matte Display

Fully enjoy what's on the screen with the new Matte Display that drastically reduces glare.

* Conventional product refers to the previous model of The Sero.

Powerful sound that fills your space

Premium speaker 4.1ch 60W Speakers

Stream your favorite playlist from your smartphone to The Sero's powerful 4.1ch 60-watt speakers for a remarkably immersive experience.

See the world in QLED

100% Colour Volume

With 100% Colour Volume, Quantum Dot technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness.

* 100% Colour Volume measured to DCI-P3 standard, certified by VDE.

Left side of The Sero's screen is duller compared to the right side which displays a colorful and clear tennis court.


A display as unique as your own style

Dynamic design with endless display possibilities

Elegantly minimal in Navy Blue, The Sero is a space-saving stylish addition to any interior.

A display as unique as your own style

Singular display, unparalleled style

Vertical Design

* Images and videos are simulated and for illustration purposes only.

So easy to move around

Easy Mobility

* Sold separately.


Mirror your mobile device

Mirror content for a bigger and better experience from your mobile devices via SmartThings, or pair with your Apple devices to project via Airplay.

* This service only works when TV and mobile are turned on.* Requires SmartThings app download and installation.* Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.* Apple AirPlay may not be supported depending on the model or geographical area.

The same image on a smartphone is mirrored on The Sero. The SmartThings and Works with Apple Airplay logos are on display.

Just tap to mirror

Tap View

Simply tap to mirror your favourite shows or music on The Sero.

* This service only works when TV and mobile are turned on.* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.* Requires SmartThings app download and installation.


Turn what you love into 4K

AI Upscaling

From colour and texture data, to lighting and contrast details, The Sero upscales everything to 4K picture quality by analysing each scene of your content. It works even if your content source’s quality isn’t 4K.

* Viewing experience may vary according to types of content and format.

A grand rock is on display in 4K picture quality.

Surroundings change, picture stays perfect

Adaptive Picture

Experience perfect picture that is automatically optimised for brightness and contrast of the screen depending on the viewing condition and content you are watching.

* Image is simulated and for illustration purposes only.

The Sero's screen in a bright surrounding and The Sero's screen in a dark surrounding are compared with a brightness scale.


The smart way to access your favourite content

Smart Hub

Discover your favourite movies, TV shows, games and ambient screens all in one place.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language.* Some services are available to watch after registration and subscription.

Viewing The Sero in horizontal mode. The Smart Hub UI is on display.

Control your home with SmartThings


SmartThings can seamlessly connect your smart devices to make smart living. You can control devices directly with a remote or voice.

* Available technology, functions and features may vary by country, service provider, network environment or product.* Requires Wi-Fi, Bluetooth connection and devices registered to the SmartThings app. * Connected devices are sold separately.* A separate SmartThings Dongle is required to connect to Zigbee devices. (Connection to Z-Wave device is not supported.)

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

A SolarCell Remote is on a table next to a vase emitting signals in circular motion.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.


Product QLED
Screen Size 43''
Resolution 3,840 x 2,160
Screen Curvature N/A
Refresh Rate 50 Hz
Anti Reflection Matte Display
Picture Engine Quantum Processor 4K
One Billion Colour Yes
PQI (Picture quality index) 2900
HDR (high dynamic range) Quantum HDR
HDR 10+ Certified(HDR10+ Adaptive)
AI Upscale Yes
Contrast Mega Contrast
HLG (Hybrid Log Gamma) Yes
Color 100% Color Volume with Quantum Dot
Viewing Angle Wide Viewing Angle
Brightness/Colour Detection Brightness/Colour Detection
Micro Dimming Supreme UHD Dimming
Contrast EnhancerContrast Enhancer Real Depth Enhancer
Auto Motion Plus Yes
Film Mode Yes
Motion Technology Motion Xcelerator
Dynamic Refresh Technology N/A
Clear Motion LED Clear Motion
Noise Reduction Yes
Expert Calibration N/A
Filmmaker Mode (FMM) Yes
Dolby digital plus MS12 2ch
Dolby Atmos N/A
Active Voice Amplifier Yes
Adaptive Sound Adaptive Sound+
Object Tracking Sound OTS Lite
Q-Symphony N/A
Audio Pre-selection Descriptor N/A
Hole Array Speaker N/A
Sound output (RMS) 60W
Speaker type 4.1CH
Woofer Yes
Multiroom link Yes
Bluetooth audio Yes
Dual Audio Support (Bluetooth) Yes
Buds Auto Switch N/A
Samsung SMART service Smart
Operating system Tizen™
Bixby US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
Voice interaction N/A
Multi Voice Assistant N/A
Google Assistant Built-in N/A
Works with Google Assistant Yes (SG only)
Works With Alexa N/A
TV Plus N/A
Web Browser Yes
SmartThings Yes
SmartThings App Support Yes
Samsung Health N/A
Universal Guide N/A
Media Home Yes
TV to Mobile - Mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
TV Initiate Mirroring Yes
Mobile Tap Mirroring Yes
Video Communication Google Duo
Multi-View up to 2 videos
Sound Wall Yes
360 Camera Support
Easy Setup Yes
App Casting Yes
Chat Together N/A
Watch Together N/A
Bluetooth Low Energy Yes
WiFi Direct Yes
TV Sound to Mobile Yes
Sound Mirroring Yes
Ambient Mode Ambient Mode+
Wireless Dex Yes
Cloud Service Microsoft 365
Digital broadcasting DVB-T2
Analog tuner Yes
2 Tuner N/A
Date broadcasting HbbTV 2.0.3 (SG)
TV Key Support Yes
Component in (Y/Pb/Pr) N/A
Composite In (AV) N/A
Ethernet (LAN) N/A
Digital audio out (Optical) N/A
RF In (Terrestrial / Cable input / Satellite input) 1/1(Common Use for Terrestrial)/0
Ex-Link (RS-232C) N/A
CI Slot  N/A
HDMI A / Return Ch. Support Yes
eARC Yes (HDMI 3)
HDMI Quick Switch Yes
Wireless LAN Built-in Yes (WiFi5)
Anynet+ (HDMI-CEC) Yes
Bluetooth Yes (BT5.2)
Design Sero Design
Bezel Type VNB
Slim Type Normal
Front Color NAVY BLUE
Stand Colour NAVY BLUE
Speaker Jersey Colour NAVY BLUE
Auto Rotation Yes
9:16 Screen Support Yes
Decor mode N/A
Motion detection (Frame) N/A
Auto Channel Search Yes
Caption (Subtitle) Yes
ConnectShare (HDD) Yes
ConnectShare (USB 2.0) Yes
Extended PVR Yes
OSD language Local languages
BT HID built-in Yes
USB HID Support Yes
Teletext (TTX) Yes
Time shift Yes
V-Chip N/A
IPv6 Support Yes
One Connect Box N/A
MBR Support Yes
Power supply AC100-240V 50/60Hz
Power consumption (Max) 140W
Power consumption (Stand-by) N/A
Power consumption (Energy saving mode) N/A
Power consumption (Typical) N/A
Peak Luminance Ratio N/A
Yearly Power Consumption (EU Standard) 151 kWh
Package Weight 39.4 kg
Set Weight with Stand 32.2 kg
Set Weight without Stand N/A
Package Size (WxHxD) 738 x 1365 x 272 mm
Set Size with Stand (WxHxD) 564.7 x 1200 x 327 mm
Set Size without Stand (WxHxD) 564.7 x 1228.1 x 83.4 mm
Stand (Basic) (WxD) 218.1 x 170 mm
Stand (Minimum) (WxD) N/A
Remote Controller Model TM2281E
Batteries (for Remote Control) N/A
Samsung Smart Control (Included) Yes
Slim Fit Wall Mount (Y21) Support N/A
Attachable Slim One Connect (Included) N/A
Mini Wall Mount Support N/A
Auto-Rotation Accessory Support N/A
Full Motion Slim Wall Mount (Y22) N/A
Vesa Wall Mount Support N/A
Webcam Support N/A
Customizable Bezel Support N/A
User Manual  Yes
E-Manual Yes
Power Cable Yes
Slim Gender Cable N/A
ANT-Cable N/A
HDMI Cable N/A