Unconditionally beautiful
Designed for every place, at every moment, from every angle

*Actual product may differ from image shown. Please see our product gallery.

Your home, unlimited possibilities

360 All Round Design

Enjoy the view of your TV from all angles. The Serif's entire design is beautiful from front-to-back and side-to-side, and can elegantly decorate any space.

*Design may vary by TV size or region.

Minimal glare, maximum joy

Matte Display

Tired of distracting glare on your TV screen? The Serif's ground-breaking Matte Display absorbs reflections, so even in bright light you'll have a clear viewing experience.

Beautiful in every place

Detachable Stand

Place The Serif elegantly anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

The smart way to access your favourite content

Samsung Tizen OS

Get more out of your TV with the latest apps & services on Samsung Tizen OS. Enjoy free live TV channels and thousands of movies with Samsung TV Plus. You can also manage your daily activities with Daily+ and control your smart devices from your TV with SmartThings—all while Knox Security protects your privacy.

*Content and services may vary by region and are subject to change without notice. Agreement to Samsung Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. You will need a Samsung account to access the full range of Samsung Tizen OS features. If you choose not to log in, you will only be able to connect to terrestrial TV (applicable to devices with tuners only) and external devices (e.g. via HDMI). You may need a separate device (e.g. PC or mobile) to create a Samsung account. (Except in China, Turikiye and Israel)

Serif Design

Unique inspiration for your space

''I' Shape Design

Redefine your space with The Serif's distinct design. The TV's slim frame forms an iconic "I" profile when viewed from the side, making for an eye-catching statement piece.

Crafted by the Bouroullec brothers

Ronan & Erwan Bouroullec Design

Imagined by renowned designers Ronan and Erwan Bouroullec, The Serif is more than just a TV—it's a work of art.

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.

Simply connect your smart devices

SmartThings

Optimise your home devices into a smart lifestyle tailored to your needs. Enhanced with our built-in SmartThings hub, you can enjoy a customised smart home with various SmartThings-compatible devices that simplify your day-to-day.

*Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to a Samsung account. Connected devices are sold separately. Use of calm technology requires agreement from both SmartThings privacy notice and auto-registered device. UI is subject to change without prior notice. Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services. Available services and the UI are subject to change without notice.

Apple Airplay

With AirPlay built in to The Serif, you can effortlessly stream the movies and shows on your iPhone, iPad or Mac to the TV screen.

*AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. To use Apple AirPlay, make sure Menu > Settings > All Settings > Connection > Apple AirPlay Settings is enabled. TV and Apple devices should be on the same Wi-Fi network to use AirPlay. Compatible devices only. The Airplay feature is supported starting from 2018 Smart TV models.

Multi View

Watch what's on your TV and mobile device on the same screen at the same time. Simply connect your phone to the TV and mirror it onto the big screen as a separate window. You can also enjoy optimised multi-tasking and watch content simultaneously.

*Number of available views and supported apps/sources depends on the TV model and can be updated without notice. Requires Samsung account. Supports Android OS and iOS based smartphones in Q70D↑ models. Multi View for mobile is available on Android 4.2 version or higher. For iOS devices, AirPlay is supported on iOS 12.3 or later. The actual UI may differ from the image shown.

SolarCell Remote

With a solar panel on its back for charging, you no longer need to use disposable batteries with the SolarCell Remote.

*To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight. In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery). The design and button layout of the SolarCell Remote may vary depending on the region. SolarCell Remote in 2024 TV models contains a minimum of 24% recycled plastic (based on weight of total plastic).

SPECIFICATIONS