By Samsung


$2,499.00 $2,825.00
Tax included.
Key Features
  • 360 all round design with Matt Display
  • NFC on TV
  • Set Size with Stand: 1254.9 x 1237.4 x 482.8 mm (WHD)
  • Set Size without Stand: 1254.9 x 748.3 x 221 mm
  • 1+2 years warranty by Samsung (with online registration)
Complimentary Gifts

Free Gift Redeem From Samsung Online:

1) HW-S61 Soundbar 2) Smart Dongle+Slimfit Cam

Promotion Period: 5th-10th July 2023

Redemption Period: 10th July-31st December 2023

2) $50 Mooments Voucher

Promotion Period: 7th July-4th September 2023

Redemption Period: 7th August-31st October 2023

T&C Apply

Pre-order Disclaimer

This item is only available for pre-order and is currently not in stock. After you place the order, we will take a note of it and contact you once the item is available for arrangement.


If your product is eligible for warranty, you can find its registration link here.


We try our best to provide accurate product information from the manufacturer's or agent's website. However, the information on this page may change without notice, and it may not be accurate if there are specification changes. We recommend checking the manufacturer's site for the latest specs and information.

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

The Serif is mounted on a floor stand in a living room with many plants.


Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you're watching.

Your home, unlimited possibilities

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and elevates your home décor wherever you place it.

Beautiful in every place

Detachable Stand

Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.

First, The Serif is on a stand with the words †With stand.' Second, The Serif is on a table with the words †Without stand.'

* Actual product may differ from image show. Availability of colours differ by region.

See the world in QLED

100% Colour Volume & HDR 10+

With 100% Colour Volume, Quantum Dot technology delivers over a billion shades of colour that stay true-to-life without washing out at any level of brightness. HDR+ analyses each scene frame by frame to adjust the brightness level for optimal viewing experience.

* 100% Colour Volume measured to DCI-P3 standard, certified by VDE.

Serif Design By Ronan & Erwan Bouroullec

'I' Shape Design

The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

The backside of The Serif, which is mounted on a stand, is on display.

Exclusive patterns

Created by Ronan & Erwan Bouroullec

The Bouroullec’s exclusive patterns in Ambient Mode+ were inspired by the beauty of the natural world around us – a beautiful leaf and a textured fabric.

Beyond the black screen

Ambient Mode+

Watch your TV virtually disappear into the walls of your home. Ambient Mode+ elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.

*Availability of colours differ by regions.


Easy content discovery

Smart Hub

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.

The Smart Hub UI is on display on The Serif's screen.

* Content services and recommendation may vary by regions. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

Just tap to mirror

Tap View

Whatever you were watching on your mobile device can be placed on your TV screen with just a quick tap on The Serif.

A person is tapping the side of The Serif and the content on the smartphone appears on The Serif's big screen.

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

A person is mirroring their smartphone content on The Serif's big screen.

* This service only works when TV and mobile are turned on.* Requires installation of the SmartThings app.* Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.* Apple AirPlay may not be supported depending on the model or geographical area.

Multiple screens on your big screen

Multi View

Watch what’s on your TV and mobile on the same screen at the same time. Whether it is doing a home workout or checking live stats for sports, simply connect your phone and multi-screen like never before.

A woman is working out with The Serif's Multi View function to see her reflection and a trainer's demonstration side by side.

* Supports Android OS and iOS based smartphone.


Simple connectivity


When you need some music, simply place your mobile device on top of The Serif for hassle-free streaming.

A smartphone is on top of The Serif to play music using NFC.

* Compatible devices only.

Get what you want just by speaking up

Bixby Voice Assistant

Everything is so much easier with voice control. Now you can quickly access your favourite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want.

A woman is telling The Serif to Play chillout music and What's the weather today. OK Google, Alexa built-in and Bixby logos are shown.

* Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

Easier control, greener future

SolarCell Remote

Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.

A SolarCell Remote is on a table next to a vase emitting signals in circular motion.

* To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.


Product Type QLED
Screen size 55"
Resolution 3,840 x 2,160
Refresh Rate 50Hz
Screen curvature N/A
Anti Reflection Matte Display

Picture engine Quantum Processor 4K
One Billion Colour Yes
PQI (Picture quality index) 2900
HDR (high dynamic range) Quantum HDR 
AI Streaming N/A
HDR 10+ Certified(HDR10+ Adaptive)
AI Upscale Yes
HLG (Hybrid Log Gamma) Yes
Contrast Mega Contrast
Color 100% Colour Volume with Quantum Dot
Viewing Angle N/A
Brightness/Colour Detection Brightness/Colour Detection
Micro Dimming Supreme UHD Dimming
Contrast Enhancer Real Depth Enhancer
Auto Motion Plus Yes
Film Mode Yes
Motion Technology N/A
Dynamic Refresh Technology N/A
Clear Motion LED Clear Motion
Noise Reduction Yes
Expert Calibration N/A
Smart Calibration Basic
Filmmaker Mode (FMM) Yes

Dolby digital plus MS12 2ch
Dolby Atmos N/A
Active Voice Amplifier Yes
Adaptive Sound Adaptive Sound+
Object Tracking Sound OTS Lite
Q-Symphony N/A
Audio Pre-selection Descriptor N/A
Hole Array Speaker N/A
Sound output (RMS) 40W
Speaker type 4CH
Woofer N/A
Multiroom link Yes
Bluetooth audio Yes
Dual Audio Support (Bluetooth) Yes
Buds Auto Switch N/A

Samsung SMART TV Smart
Operating System Tizen™
Bixby US English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
Voice Interaction N/A
Far-Field Voice Interaction Yes
Multi Voice Assistant N/A
Google Assistant Built-in N/A
Works with Google Assistant Yes (SG only)
Works With Alexa N/A
TV Plus N/A
Web Browser Yes
SmartThings App Support Yes
SmartThings Yes
Samsung Health N/A
Universal Guide N/A
Media Home Yes

TV to Mobile - Mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
TV Initiate Mirroring Yes
NFC on TV Yes (Sound Mirroring)
Mobile Tap Mirroring Yes
Video Communication Google Duo
Multi-View up to 2 videos
Sound Wall Yes
Mobile Camera Support Yes
360 Video Player Yes
360 Camera Support N/A
Easy Setup Yes
App Casting Yes
Chat Together N/A
Watch Together N/A
Bluetooth Low Energy Yes
WiFi Direct Yes
TV Sound to Mobile Yes
Sound Mirroring Yes
Ambience Ambient Mode+
Wireless Dex Yes
Cloud Service Microsoft 365

Auto Game Mode (ALLM) Yes
Game Motion Plus Yes
Dynamic Black EQ Yes
Surround Sound Yes
Super Ultra Wide Game View Yes
Freesync N/A
Mini Map Zoom Yes
Light-sync N/A
HGiG Yes
Gaming Hub N/A

Tune Station N/A
Auto Hotspot Connect N/A
S-Share N/A
Auto Data Backup N/A
Dongle Compatibility (3G / LTE / WiFi) N/A
Analog Clean View Yes
Triple Protection N/A
Digital broadcasting DVB-T2
Analog tuner Yes
2 Tuner N/A
CI (Common interface) N/A
Data Broadcasting HbbTV 2.0.3 (SG)
TV Key Support Yes

HDMI (High Frame Rate) N/A
Component in (Y/Pb/Pr) N/A
Composite In (AV) N/A
USB-C (Camera Only) N/A
Ethernet (LAN) N/A
Audio out (Mini jack) N/A
Audio out (Optical) 1
RF In (Terrestrial / Cable input / Satellite input) 1/1(Common Use for Terrestrial)/0
Ex-Link (RS-232C) N/A
CI Slot N/A
HDMI A / Return Ch. Support Yes
eARC Yes
HDMI Quick Switch Yes
Wireless LAN Built-in Yes (WiFi5)
Anynet+ (HDMI-CEC) Yes
Bluetooth Yes (BT5.2)

Design Serif Design
Bezel type VNB
Slim type Normal
Front color CLOUD WHITE
Light effect N/A
Stand Color BLACK

Auto Rotation N/A
9:16 Screen Support N/A
Motion Detection (Frame) N/A
Décor Mode N/A
Auto Channel Search Yes
Caption (Subtitle) Yes
Connect Share™ (HDD) Yes
ConnectShare™ (USB 2.0) Yes
Extended PVR Yes
IP Control Yes
OSD Language Local Languages
Picture-In-Picture N/A
BT HID Built-in Yes
USB HID Support Yes
Teletext (TTX) Yes
Time Shift Yes
One Connect Box N/A
V-Chip N/A
IPv6 Support Yes
MBR Support Yes

Accessibillity - Voice Guide UK English, China Chinese, Korean
Accessibility - Learn TV Remote / Learn Menu Screen UK English, French, Spanish
Accessibility - Others Enlarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Graphic Zoom / Picture Off
Sign Language Guide N/A
Auto Caption Position N/A

Power supply AC100-240V 50/60Hz
Power Consumption (Max) 165 W
Power consumption (Stand-by) N/A
Power consumption (Energy saving mode) N/A
Power consumption (Typical) N/A
Peak Luminance Ratio N/A
Auto Power Off Yes
Auto Power Saving Yes
Eco Sensor Yes

Package Size (WxHxD) 1403 x 894 x 308 mm
Set Size with Stand (WxHxD) 1254.9 x 1237.4 x 482.8 mm
Set Size without Stand (WxHxD) 1254.9 x 748.3 x 221 mm
Stand (Basic) (WxD) 1051.0 x 482.8 mm
Stand (Minimum) (WxD) N/A
Package Weight 35.3 kg
Set Weight without Stand 26.5 kg
Set Weight with Stand 27.6 kg

Remote Controller Model TM2281E
Batteries (for Remote Control) N/A
Samsung Smart Control (Included) Yes
Slim Fit Wall Mount (Y21) Support N/A
Optional Stand Support (Y21 Studio) N/A
Attachable Slim One Connect (Included) N/A
Mini Wall Mount Support N/A
Vesa Wall Mount Support N/A
Customizable Bezel Support N/A
Auto-Rotation Accessory Support N/A
Webcam Support Yes
User Manual Yes
E-Manual Yes
Power Cable Yes
Slim Gender Cable N/A
ANT-Cable N/A
HDMI Cable N/A