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Product Summary

  • Energy efficiency (NEA): 2 Ticks
  • Iconic Design
  • NFC Technology on TV
  • 100% Real Colour
  • 3 years Samsung warranty


Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Unconditionally Beautiful

*Actual product may differ from image shown. Please see our product gallery.

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles. The Serif looks beautiful from front to back, left to right, and can decorate just about anywhere you put it. Let The Serif elevate the ambience of your space.

See the world in QLED Technology

100% Real Colour & HDR 10+

Quantum Dot Technology delivers our finest picture ever. With 100% Real Colour, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness. The dynamic tone mapping of HDR10+ further creates deeper blacks, more vibrant imagery, and detail that always shines through.

1QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume. 100 percent colour volume measured to DCI-P3 Standard. 2QLED : Samsung QLED is Quantum dot based TV. 3Compatibility with all HDR content is not guaranteed. 4The HDR10+ certification may vary by model and is only available on HDR10+ content. 5The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

See the world in QLED Technology

A sure eye-catcher

'I' Shaped Design

The capital ‘I’ presents a bold look that’s captivating from all angles . The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can be. Get the ‘I’ to claim the scene.

A sure eye-catcher

Simple installation

No tools? No problem

It's all very straightforward. Simply place your TV upside down to pop the leg sockets out, and put the stand in place. Prop it back upright, power up, and you're good to go.

Simple installation

Say goodbye to messy cables

Neatly manage all your cords for a clean look. Just pop off the back cover, pull the power cord through the opening, and run the cable along the groove at the bottom. Being tidy has never looked so good.

Say goodbye to messy cables

The Serif exclusive patterns

Your screen doesn’t have to be blank when you’re not watching. Specially created by Ronan & Erwan Bouroullec, The Serif’s Magic Screen+ features two exclusive patterns inspired by the natural world around us--a beautiful leaf and a textured fabric—and with various colour options to match your mood.

The Serif exclusive patterns

Set the mood with your voice

Bixby Voice Assistant

Everything is so much easier with voice control. Now you can quickly access your favorite content, get answers, and even control your TV and other connected devices around your home with just your voice. Just tell Bixby what you want.

*Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Not all actions can be completed through voice control. Not all accents, dialects, and expressions are recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

All your favourite content in one place

Samsung Smart Hub makes it easy to find all the content you love. Everything in one place at your fingertips with the One Master Remote Control. Find what you want and dive right in.

*Smart services and GUI (Graphic User Interface) may vary by model, region, language and mobile device. **A Samsung Account is required to set up the TV. * **Actual user experience may vary. ** **Some features and functions provided by connected devices may not be supported or limited to use. ** * **Turn-on TV feature support may vary by model.

Seamless connections

All your devices, connected in seconds and in simpler ways.

*Compatible devices only.

AirPlay 2

With AirPlay 2 built in, you can effortlessly play movies, shows, music and photos on The Serif right from your Apple devices to the big screen.

*AirPlay 2 functionality is available on compatible 2020 and later Samsung smart TVs. **Apple and AirPlay 2 are trademarks of Apple Inc., registered in the U.S. and other countries. * **AirPlay 2 requires iOS 12.3 or later, or macOS 10.14.5 or later.

AirPlay 2


SmartThings Dashboard

QLED works with SmartThings to put you in control of your smart home. QLED connects with IoT devices and sensors so you can turn on the lights, check what’s inside your fridge, and even run the robot vacuum cleaner right from the comfort of your couch. It’s a whole new world.

*Requires installation of SmartThings app on compatible mobile device. **Requires an internet connection. * **Subject to device compatibility. Samsung SmartThings compatible devices may vary by region.


All it takes is a tap

Tap View

Whatever you are watching on your mobile phone can be placed on your TV screen with just a quick tap on The Serif.

*Subject to device compatibility. **When using NFC on TV, Bluetooth® on your mobile device will automatically activate. ** *This service only works when mobile device is turned on.

All it takes is a tap

See multiple content at the same time

Multi View

Multi View splits your TV screen in two, putting the content you’re watching on one side while mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone anymore.

See multiple content at the same time

*Subject to device compatibility.


Step 1: With the TV screen off, place your mobile device on top of The Serif.

Step 2: Your mobile will connect to the TV via NFC.

Step 3: Now you can stream music from your mobile on The Serif.

Step 4: You can enjoy your content quickly with the fast connection.

*When using NFC on TV, Bluetooth® on your mobile will automatically activate.

Catch every word without distractions

Active Voice Amplifier (AVA)

Background noise from your home can disturb your viewing experience. AVA amplifies the voices in the scene so the dialogue is delivered clearly. Watch TV without losing track of the conversation.


Product QLED
Screen size 43"
Resolution 3,840 x 2,160

Picture engine Quantum Processor 4K
Motion rate MR120+
PQI (Picture quality index) 2800
HDR (high dynamic range) Quantum HDR
HDR 10+ Yes
Contrast Mega Contrast
HLG (Hybrid Log Gamma) Yes
Color 100% Color Volume with Quantum Dot
Micro dimming Supreme UHD dimming
Contrast enhancer Yes
Auto motion plus Yes
Film mode Yes

Dolby digital plus Yes
Dolby 5.1 Decoder N/A
Object Tracking Sound N/A
Dialog enhancement Yes
Audio Pre-selection Descriptor N/A
Sound output (RMS) 40W
Speaker type 4CH
Woofer N/A
Multiroom link Yes
Bluetooth audio Yes

Samsung SMART service Smart
Operating system Tizen™
Bixby US English, Korean, UK English, French, German, Italian, Spanish, India English (features vary by language)
Voice interaction Vietnamese (VN/IN)
TV plus N/A
Web browser Yes
SmartThings app support Yes
SmartThings Yes
Universal guide N/A
Gallery  Yes
Far-Field Voice Interaction N/A
Works with Google Assistant Yes 
Works With Alexa N/A

TV to mobile - mirroring Yes
Mobile to TV - Mirroring, DLNA Yes
NFC on TV Yes (Sound Mirroring)
Multi-view Yes
Personal screen
Remote access Yes
Mobile tap mirroring Yes
360 Video player Yes
Bluetooth low energy Yes
Wifi direct Yes
TV sound to mobile Yes
Sound mirroring Yes

Digital broadcasting DVB-T2 (*VN: DVB-T2C)
Analog tuner Yes
CI (Common interface) N/A
Date broadcasting HbbTV 1.5(SG)

Component in (Y/Pb/Pr) N/A
Composite In (AV) 1
Ethernet (LAN) N/A
Digital audio out (Optical) 1
RF In (Terrestrial / Cable input / Satellite input) 1/1(Common Use for Terrestrial)/0
Ex-Link (RS-232C) N/A
CI Slot  N/A
HDMI A / Return Ch. Support Yes
HDMI Quick Switch Yes
Wireless LAN Built-in Yes (WiFi5)
Anynet+ (HDMI-CEC) Yes
Bluetooth Yes (BT4.2)

Design Serif Design
Bezel type VNB
Slim type Normal
Front color CLOUD WHITE
Stand type FLOOR

Adaptive Picture Yes
Active Voice Amplifier Yes
Adaptive Sound Adaptive Sound+
AI Upscale Yes
Auto Rotation N/A
Decor mode N/A
Motion detection (Frame) N/A
Ambience Ambient Mode+
Ambient Mode Brightness/Color Sensor Brightness Detection
Accessibility - Voice Guide UK English, Mandarin Chinese, Korean, (Singapore: +French, Italian, German, Spanish)
Accessibility - Learn TV Remote / Learn Menu Screen UK English, (Singapore: +French, Spanish)
Accessibility - Others Enlarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Auto Detection for Sign Language Zoom Area
Digital clean view N/A
Auto channel search Yes
Auto power off Yes
Caption (Subtitle) Yes
ConnectShare (HDD) Yes
ConnectShare (USB 2.0) Yes
Extended PVR Yes
Game mode Yes (Auto Game Mode (ALLM), Game Motion Plus, Dynamic Black EQ, Surround Sound, 4K@120Hz (HDMI Port 4))
Freesync Freesync
IP Control Yes
OSD language Local languages
BT HID built-in Yes
USB HID Support Yes
Teletext (TTX) Yes
Time shift Yes
V-Chip N/A
IPv6 Support Yes
Ultra clean view N/A

Eco sensor Yes
Energy efficiency (NEA) 2

Power supply AC100-240V 50/60Hz
Power consumption (Max) 125 W
Power consumption (Stand-by) N/A
Power consumption (Energy saving mode) N/A
Power consumption (Typical) N/A
Peak Luminance Ratio N/A
Yearly Power Consumption (EU Standard) 162 kWh

Package Weight 22.9 kg
Set Weight with Stand 17.6 kg
Set Weight without Stand 16.6 kg
Package Size (WxHxD) 1123.0 x 734.0 x 265.0 mm
Set Size with Stand (WxHxD) 986.3 x 1028.4 x 417.2 mm
Set Size without Stand (WxHxD) 986.3 x 597.3 x 197.0 mm
Stand (Basic) (WxD) 895.5 x 417.2 mm
Stand (Minimum) (WxD) N/A

Remote Controller Model TM2050A (White)
Batteries (for Remote Control) Yes
Samsung Smart Control (Included) Yes
Optional Stand/ Wall Mount Support N/A
Vesa Wall Mount Support N/A
Customizable Bezel Support N/A
User Manual  Yes
E-Manual Yes
Power Cable Yes
Slim Gender Cable Yes
ANT-Cable N/A
HDMI Cable N/A


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