LG OLED77C1PTB 77" C1 4K OLED SMART TV + FREE & LG FN6 EARBUDS WORTH $269 & SWIVEL WALLMOUNT WORTH $288

$10,999.00

$8,999.00
Free Delivery

Product Summary

  • Energy efficiency (NEA): 3 Ticks
  • SELF-LIT PiXELS
  • α9 Gen4 AI Processor 4K
  • Dolby Vision™ IQ and Dolby Atmos®
  • AI ThinQ
  • NVIDIA® G-SYNC® Compatible
  • Eye Comfort Display
  • 3 years warranty by LG [Click to Register

    LIGHT UP YOUR WORLD with SELF-LIT PiXELS HAVE EVOLVED.

    LG OLED TV is a joy to behold. Self-lit pixels have evolved to allow even more spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

    FEATURES 

    What makes OLED unlike anything else?

    The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

    SELF-LIT PiXELS.
    100 million reasons to love OLED.

    When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

    100% Color Fidelity

    OLED passes with flying colors.

    Global testing agency Intertek has confirmed that LG OLED displays have 100% color fidelity. This means that the colors you see on the screen closely match the colors of the original image. So everything you watch looks as the creator intended.

    LG OLED TV.

    A view found nowhere else.

    If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

    An image of Marvel WandaVision with a Disney+ logo on the bottom left, a Marvel logo on the bottom right, and the copy ‘Sharp Picture’ on the upper left. A game scene from Assassin’s Creed Valhalla with a Assassin’s Creed Valhalla logo on the bottom right and the copy ‘Swift Response’ on the upper left. An image of a hitter trying to hit a baseball during the game with the copy ‘Smooth Motion’ on the upper left. An image of a TV screen hung on the wall with the copy ‘Slim Design’ on the upper left.

    *Disney+ subscription required.

    OLED Design.

    A gallery worth repeat visits.

    LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

    *The cable may be visible depending on installation environment.
    **Depending on installation environment, there may be a slight gap between the TV and the wall.

    Home to all your favorites.

    Access the Netflix, Disney+ and Apple TV app. Choose From the latest movies, TV shows, documentaries, and live sports, and find them all in one place.

    *Netflix streaming membership required.
    **Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, Registered in the U.S. and other countries.
    ** **Supported service may differ by country. 

    OLED Cinema.

    The award for best picture goes to…

    LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they're meant to be seen.

    Dolby Vision IQ & Dolby Atmos

    A transformative TV experience.

    Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

    HDR 10 Pro

    Get the full range of enjoyment.

    LG's own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance color, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favorite movies and shows will be more vivid and vibrant from beginning to end.

     

    OLED Gaming.

    It's game over for the competition.

    LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for a smoother playing experience. This is the ultimate TV for your gaming setup.

    Sports Alert

    Never miss your team play.

    Sports Alert notifies you before, during, and after games. You'll never have to worry about missing the big plays from your favorite teams, even when you're watching other content.

    Bluetooth Surround Ready

    A clear home advantage.

    Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room.

    α9 Gen4 AI Processor 4K 

    Brains that will blow your mind.

    At the core of every LG OLED TV is the α9 Gen4 AI Processor 4K, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

    AI Picture Pro

    This is what pro looks like.

    Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly. 

     "This is a video about AI Picture Pro. Click the ""Watch the full video"" button to play the video."

    AI Sound Pro

    Sound turned up to pro.

    By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

    This is a video about AI Sound Pro. Click the "Watch the full video" button to play the video.

    LG OLED.

    We care about the bigger picture.

    LG OLED TVs are safer for you and the environment than LED TVs. Because our TVs use self-lit pixels, it's more comfortable for your eyes when you watch for long periods. LG OLED panels have also been recognized as eco-friendly with reduced risk of hazardous emissions.

    Eye Comfort Display

    The TV that's safe for your eyes.

    LG OLED TVs have been certified as flicker-free, low blue light displays that pose no photobiological hazard to your eyes. Unlike LED TVs, which flicker and emit of lot of blue light. So sit back, relax, and enjoy the view.

    This is the card describing the "Eye Comfort Display". This is a scene of a boy watching TV in a prone position. Four logos have been placed for "Eye Comfort Display" certification.

    *Flicker-free feature optimized with default setting. Users who activate OLED Motion or OLED Motion Pro may experience flickering.**LG OLED TV panels have been certified.

    Eco-friendly OLED

    Caring is in our nature.

    LG OLED TVs are officially eco-friendly. When compared with LED TVs, they're safer because they don't use backlights, they're made with less plastic, use fewer hazardous materials, and have a lower risk of producing indoor air pollutants.

    Comparison of display layer composition of backlit LED TV and self-lit OLED TV(play the video)

    *LG OLED TV panels have received Eco-Product certification from SGS.

    AI ThinQ

    Think you know smart? Think again.

    LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

    New Home

    Welcome to your new home.

    The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

    A TV screen displaying newly designed home screen with personalized contents and channels

    New Magic Remote

    More like a magic wand.

    The redesigned Magic Remote has an ergonomic design that's easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV.

    Core functions of magic remote control shown in pictogram

    Voice Command

    Your central hub of convenience.

    LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition*. With Google Assistant, you can control your LG OLED TV with your voice and access entertainment faster.

    *Google is a trademark of Google LLC.
    **Supported menus and apps may vary by country.
    ** *Menus displayed may be different upon release.
    ** **Voice Command availability may vary by products and countries.
    *This product does not include an antenna or the cables to connect an antenna or external devices.


    SPECIFICATIONS

    DISPLAY TYPE
    Screen Size 77"
    Screen Type 4K OLED
    Resolution 3,840 x 2,160
    Wide Color Gamut
    Perfect Color
    Perfect Black Perfect Black
    Dimming Pixel Dimming
    Ultra Luminance Ultra Luminance Pro
    TruMotion / Refresh Rate Refresh Rate 100Hz


    PICTURE QUALITY
    Processor α9 Gen4 AI Processor 4K
    AI Picture / Pro AI Picture Pro
    Face Enhancing AI Picture Pro - Face Enhancing
    AI Upscaling AI Upscaling
    Image Enhancing Image Enhacing on SQM
    AI Brightness Control Yes 
    HDR Cinema HDR
    Dolby Vision IQ (RF / HDMI / CP / USB) HDMI/CP/USB (4K/2K)
    HDR10 Pro (RF / HDMI / CP / USB) RF/HDMI/CP/USB (4K/2K)
    HLG (RF / HDMI / CP / USB) RF/HDMI/CP/USB (4K/2K)
    FILMMAKER MODE™ Yes 
    HDR Effect Yes (4K/2K)
    Dynamic Tone Mapping / Pro HDR Dynamic Tone Mapping
    4K HFR (RF / HDMI / CP / USB) HDMI/USB
    2K HFR (RF / HDMI / CP / USB) HDMI/USB
    Motion Pro OLED Motion Pro
    Upscaler 4K Upscaler
    HEVC (Video Decoder) 4K@120P, 10bit
    VP9 (Video Decoder) 4K@60p, 10bit
    AV1 4K@60p, 10bit
    G-Sync Compatible Yes
    FreeSync ™ Yes
    HGIG Mode Yes
    Instant Game Response VRR/ALLM

    Picture Mode

    9 modes
    (Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room))
    Auto Calibration Yes


    SOUND QUALITY
    Speaker (Sound Output) 40W
    (WF:20W, 10W per Channel)
    Channel 2.2ch
    Direction Front Firing
    Simultaneous Audio Output Yes
    AI Sound AI Sound Pro
    AI Acoustic Tuning Yes
    Clear Voice Clear Voice Pro
    WiSA Speakers Yes (2.1ch)
    Bluetooth Surround Ready Yes (Required Bluetooth)
    LG Sound Sync Yes (Required Bluetooth)
    Sound Share Yes
    Audio Codec AC4, AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, WMA, apt-X


    AI
    ThinQ Yes
    Intelligent Voice Recognition Yes
    Speech to Text Yes
    LG Voice Search
    Yes
    Google Assistant Yes
    Apple Homekit Yes
    AI Recommendation Yes
    Intelligent Edit Yes
    Home Dashboard Yes
    Auto Device Detection (Magic Remote Control) Yes
    Smart Speaker Compatible Yes
    Google Home Connection Yes
    Mobile Connectivity Yes
    Screen Share Yes
    ThinQ App Yes
    Remote Voice Recognition Yes


    SMART FEATURES
    Operating System (OS) webOS Smart TV
    Number of CPUs Quad
    Quick Access Yes
    Universal Control Yes (Magic Remote Controller)
    360° VR Play Yes
    Related Content Search Yes
    Art GalleryApps Yes
    Apps Yes
    DIAL Yes
    Web Browser Yes
    Music Player Yes
    TV On With Mobile Yes
    Wi-Fi TV On Yes
    Bluetooth Low Energy On Yes (Required Bluetooth)
    Network File Browser Yes
    Block access to harmful site Yes
    Sports Alert Yes
    Music Discovery Yes


    BROADCASTING SYSTEM
    Digital TV Reception(Terrestrial,Cable,Satellite) Yes
    Terrestrial DVB-T2
    Cable DVB-C (VH Only)
    Analog TV Reception Yes
    Data Broadcasting (Country Spec) HbbTV (Australia, New Zealand, Singapore, Malaysia, Vietnam)


    CONNECTIVITY
    HDMI 1 (Rear)/3 (Side)
    Version HDMI 2.1
    Simplink (HDMI CEC) Yes
    eARC / ARC (Audio Return Channel) eARC (HDMI 2)
    USB 2 (Rear)/1 (Side)
    LAN Yes (Rear)
    RF In 1 (RF)
    SPDIF (Optical Digital Audio Out) Yes (Rear)
    Wifi Yes (802.11ac)
    Bluetooth Yes (V5.0)


    POWER
    Power Supply AC 100~240V 50-60Hz
    Standby Power Consumption 0.5W↓
    Power Consumption (W) 169
    Energy Saving Mode Yes
    Illuminance Green sensor Yes
    Energy Standard Yes


    ACCESSORY
    Remote
    MR21N
    Component / AV Gender Yes
    Batteries Yes (AA x 2EA)
    Power Cable Yes


    WALL MOUNT
    VESA Size 400 x 200


    DIMENSION/ WEIGHT
    Size with Stand (WHD) 1723 x 1023 x 269 mm
    Size without Stand (WHD) 1723 x 993 x 55.3 mm
    Weight with Stand  35.9 kg
    Weight without Stand 26.7 kg

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