Upscale your experience with Samsung Vision AI

A smarter voice assistant

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your AI home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

*Voice commands and multi turn is supported for 10 languages (US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR).* Not all accents, dialects and expressions recognized.

AI Mode

AI Mode offers a quick-access menu to adjust adaptive picture and sound settings, intelligently optimising your TV experience to your surroundings and the content you're watching.

Our most advanced AI-powered 4K processor

NQ4 AI Gen3 Processor

Powered by 128 AI neural networks, this AI processor enhances your picture and sound to superb heights. Enjoy the best 4K TV experience, whether you're streaming OTT services, playing your favourite video games or watching live sports.

Compared to 2025 Neo QLED 4K (NQ4 AI Gen2)

4K AI Upscaling Pro

Watch your favourite content in more brilliant detail. Our AI processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

*Viewing experience may vary according to types of content and format.* Upscaling may not apply to PC connection and Game Mode.

Watch clearly without distracting reflections

Glare Free

Our anti-glare technology minimises reflections from bright environments, such as indoor lighting. Now you can view your screen clearly, without distracting shine getting in the way of your content.

*UL’s verification validates the ‘Glare Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standards set by the International Commission on Illumination (CIE) and testing standards set by the International Organization for Standardization.* Results based on test conducted under indoor lighting conditions.

Elevate 4K viewing with superb brightness and vivid colours

Neo Quantum HDR+

Elevate your viewing pleasure with superb brightness and dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ is up to 2 times brighter than Neo Quantum HDR, delivering a more vivid colour experience in a higher dynamic range like none other.

*The range of Quantum HDR luminance is based on internal testing standards and is subject to change according to viewing conditions or specifications.* For QN90F 50 / 43 ": Neo Quantum HDR.

Get ultra-smooth motion for games up to 165Hz

Enjoy consistently crisp visuals at blazing-fast speeds. Samsung’s unique dynamic refresh technology provides exceptionally smooth motion performance for VRR games up to 4K 165Hz.

*4K 165Hz is only available with PC connected games that support such specifications (PC graphic card required). Its performance may vary.

Dolby Atmos®

Feel the pulse-pounding action in every scene. Samsung's top channel speakers work with Dolby Atmos technology to create a multi-dimensional dome of sound, enveloping you in a truly intense audio experience.

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Our operating system, Samsung Tizen OS, lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.

More about One UI Tizen

Access free channels, including Samsung TV Plus premium channels. Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore. 

Samsung TV Plus 

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV — no payment, subscription or setup required.

Find world-famous galleries in your TV

Art Store

Find your ideal artwork from the world’s leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

*Subscription is required to enjoy all the art from the Art Store.

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

*Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice.* Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account.* Connected devices are sold separately.* Use of calm technology requires agreement to privacy notices from both SmartThings and the auto-registered device.* TV and mobile device must be connected to SmartThings to use 3D Map View function. For a detailed list of supported devices, visit https://partners.smartthings.com/supported-devices.* UI is subject to change without prior notice.

Charge it with light

SolarCell Remote

With a solar panel on its back, our SolarCell Remote is charged by light — no need for disposable batteries. And with smart features like a built-in microphone and voice assistant, this remote is innovative in more ways than one.

*To charge the remote with solar energy, set the TV remote down with the solar panel facing up. Place it in your living room while your lights are turned on, or you can place it near a window where it will soak in natural sunlight.* In case the remote's battery is depleted, you can charge it using a USB-C cable. To check the remaining battery level of the remote control, refer to the TV Menu (Settings > General & Privacy > Power & Energy Saving > Available Remote Battery).